I came to know of Free People after I bought a FP tank top for my yoga class. It fits me really well. The material is great. That had me looking at their collection. And now I am pretty much a fan.
As the name suggests, their style is mostly bohemian, bold and contemporary but you can find touches of feminine here and there. They have interesting prints, silhouettes and one can let their creativity go wild mixing them. Earlier known as Urban Outfitters, they say on their website that they decided to shed their Juniors image and create mature and contemporary designs that would be preferred by women in their late twenties.
‘And that’s just who we wanted to reach: a 26-year-old girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with traveling and hanging out and everything in between. Who loves Donovan as much as she loves The Dears, and can’t resist petting any dog that passes her by on the street’.
Their clothes mostly have tones of blue, grey and white but colours like Oxblood pop out on you too. What I particularly like about their designs is that they have flavours of Indian patterns like all Boho clothing. So, there you go. Apart from bold and modern, they are good fusion garb too.
I am digging these right now.
Aren’t their pictures great?
So if your style is gypsy, eccentric and wild, Free People is a damn good destination.
Have a look at their blog for great ideas, photo shoots and pictures.